2050 vision
Background: Greenpeace want to tackle Gen Z not taking action to address climate change issues and get them to sign a pledge to vote with climate change in mind.
Insight: They’ve seen it all before. Gen Z are desensitised. And it’s now become too easy for them to ignore it.
Idea: Use tactics that will get through to them on platforms they engage with regularly.
CGI on tiktok and IRL stunts.
Hyper realistic natural disaster events set in places in the UK which are then brought to life futher by leaving “traces” of the events.
Live Brief
Mother
Natural disaster filters
Tiktok press release
Post sign up tiktok templates