Seal a gift
Background: Create an engaging and hard-hitting winter campaign to raise donations.
Insight: People want to give gifts at christmas that are both meaningful and exciting.
Solution: An emotive and interactive campaign using an illustrated book and its character as the platform.
Book release
Live Brief
Cornish Seal Sanctuary
In time for the Christmas holidays, the book will be taken to local Cornish schools to be read along with a colouring activity.
The activity will consist of younger kids having to colour blank drawings of Sprout/pages from the book given to the schools, whilst older kids will come up with their own drawings of Sprout. The kids have the opportunity to pay a visit to the sanctuary in order to have their drawing hung up at the seal sanctuary.
Website landing page
OOH