Seal a gift
Background: Create an engaging and hard-hitting campaign for winter 2023 to raise donations by 30% by the end of the first quarter of 2024.
Insight: Targeting the elderly and couples directly with advertising and indirectly using children/grandchildren as a tool to increase donations via the selling of products.
Idea: Creating a traditional, emotive and heart warming campaign focused on product-selling, OOH and website/social media advertising, to increase donations, adoptions, pup appeal.
Book release
Live Brief
Cornish Seal Sanctuary
In time for the Christmas holidays, the book will be taken to local Cornish schools to be read along with a colouring activity.
The activity will consist of younger kids having to colour blank drawings of Sprout/pages from the book given to the schools, whilst older kids will come up with their own drawings of Sprout. The kids have the opportunity to pay a visit to the sanctuary in order to have their drawing hung up at the seal sanctuary.
Website landing page
OOH